Free essay: a project report on “brand preference of mobile phone among ujjain youth” submitted to pt jawaharlal nehru institute of business management. Mobile, toshiba, yota, zte etc are some branded smart phones and each holds different qualities one may prefer oppo and other may prefer walton or, samsung a good knowledge of students brand preference in smartphone would help in understanding how brand shape students buying decision and preferences ii. 28 figure 8 age-group of respondents 35 figure 9 preference of mobile phone brand 37 figure 10 price paid for the mobile phone 38 figure 11 source of information while purchasing mobile phone 39 figure 12 the reason for selecting current phone 40 figure 13 most used functions by the smartphone users 41. This statistic shows the cell phone brands taken into consideration by consumers in the united states planning to purchase a new cell phone in 2017 according to a statista survey overall, 66 percent of respondents said that they would consider samsung when buying a new cell phone. Factors affecting mobile phone brand preference empirical study on sri lankan university students - mohamed ismail mohamed riyath sulaima lebbe musthafa - research paper (postgraduate) - business economics - marketing, corporate communication, crm, market research, social media - publish your bachelor's. 2013 neema negi and naveen kumar pandey, 2013 factors influencing brand preference for mobile phones: with reference to dehradun youth neema negi1 and naveen kumar pandey2 advertising is a promotional activity for marketing a commodity advertising helps the manufacturer. Abstract branding is increasingly being used as a strategy for managing markets in developed countries while developing countries still lag behind the objective of this study was to assess the level of brand awareness and factors underlying brand preference of mobile phone service brands in cape.
Is to compare student brand preference between apple and samsung smartphone understanding the bases for student's preferences between apple and samsung brands of smartphone messaging: cell phones as well as smartphone can send and receive text messages, but what distinguishes. Is drawn the impact of brand name, price and technology on brand equity is empirically examined by conjoint and simulation analysis to generate information regarding consumers' preferences towards mobile phone the salience of study put forth the measures of enhancing mobile brand equity among young consumers. This study seeks to develop a model that provides an understanding of how brand knowledge and brand experience determine brand preference and to investigate its impact on brand repurchase intention accordingly, exploratory focus group discussions are employed followed by a survey of mobile. Involves opportunity cost, ie cost of foregoing best alternate so the study of brand preference is of great importance for the marketers as well as consumers so the marketers have to study the various mobile phone attributes that influence the consumer brand preference towards mobile phones to face this competition.
Abstract: branding is powerful instrument of demand creation and demand retention consumers are aware of and prefer a particular brand when it is available for purpose in the era of information explosion, mobile phones are one of the most popular and effective tool which are used to communicate one person to another. When they buy new brand mobile phone this study conducted kadapa district in india the study found a different kind of marketing strategy adopted by mobile company to acquire and retain the potential customer and these marketing strategy effects on consumer buying behaviors as per study result advertising, level of. Abstract purpose this study was aimed to find out factors affecting customer's preferences to buy cellular phone for local versus international brands the increasing use of mobile phones and existence of several cell phone brands with number of features enhances the researcher to study the factors which affect the.
This is to certify that the minor project report titled “project report on brand preference of mobile phones with special reference to motorola phones ” carried out by mr nitish mudgal, has been accomplished under my guidance & supervision as a duly registered bba student of the ansal. The study involves the use of the tool of conjoint analysis to evaluate consumer preference visavis brand, price level, fm radio, and camera the results of the study indicate that the most important attribute behind consumer preference for mobile phones was brand, followed by price, then camera, and finally fm radio.
This chapter show how partial least squares (pls) modeling can be used to successfully test complex models where other approaches would fail due to the high number of relationships, constructs and indicators here, pls modeling is applied to brand preference formation regarding mobile phones. 1 project completion certificate this is to certify that the project work titled “brand preferences of mobile phones” is a bonafide work of monika kadam, enrollment no : 02124501711 carried out in partial fulfillment for the award of degree of bba (g) of jagannath international management. This is to certify that your name, student of college name has completed her project on the topic of “ brand preference of mobile phones among ghaziabad's college students” under the supervision and guidance of supervisor faculty member of college name to best of my knowledge the report is original.
Product attributes on mobile phone preference among undergraduate university students in kenya the study indicated that varying the product attributes' has an influence on the undergraduate students' preferences on mobile phones various aspects of product and brand attributes were considered such as colour themes,. Abstract the aim of the study is to identify the factors that affect consumer brand preference and choice towards a new package of a cellular phone and also to identify the factors that influence the acceptability and attractiveness of a new mobile phone package to achieve the objectives of the study a survey has been.
Circulation of pre structured questionnaire designed in a way to collect information for satisfying objectives of the study the past literature on these aspects has been reviewed for setting hypothesis a sample size is chosen for obtaining views on features and brand preferences of mobile handsets in which different income. Phone users as more than hundred million people are using mobile phones in the country the youth is playing a vital role in adopting the ways towards the advancement of technology mobile youth market in pakistan is saturated the objective of this study is to investigate the preference of brands, network providers and. Plans and customer services are the prime attributes considered by students while choosing particular service provider and friends and advertisement are the major factors which influence respondents to choose particular service providers keyword: brand preference cellular service providers. A study on brand preference of mobile phone users in virudhunagar city by dr nsubburaj professor department of management studies st michael college of engineering and technology kalayarkoil-630551, tamilnadu 1 introduction: mobile phone is a smart communication media it is not a.